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Rally of Great Britain 20th-23rd November 1999 |
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Rally of Great Britain 20th-23rd November 1999 |
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An independent survey commissioned by the MSA reveals that the 1998 Rally received almost seven hours of coverage on British national television, plus a further hour of reports by regional TV.
The SiS survey reveals that a total of 39,158,000 people watched 8h 12m 01s of broadcasting. This included 6h 58m 56s on national TV, watched by 23,124,000 viewers, plus 1h 13m 05s on regional TV, watched by 16,034,000 viewers.
Peak audience for a single broadcast was 3.2 million for a 'Top Gear' programme, while audience share reached an amazing 56.4% during one GMTV report on breakfast ITV.
The Rally was covered on BBC1, BBC2, ITV, Channel 5 and on satellite stations Eurosport and Sky Sports 3. In addition, it was reported on six BBC regional stations (Midlands, South, South East, North East, West, Wales), seven ITV stations (Anglia, Border, Central, HTV, Meridian, Scotland, West Country) and on the Welsh-language S4C.
Meanwhile, statistics issued this week by International Sportsworld Communicators reveal that the 1998 Rally was seen on television in 71 countries around the world.